Although content marketing has been around for quite some time, there are a lot of confusing ideas swirling around it. Additionally, some businesses and marketers undermine its value by adhering to false beliefs about it.
Here, a content marketing agency UK businesses turn to for help clarifies some of the most common myths regarding content marketing.
Your business does not really need to create content
One of the reasons why many businesses fail to adapt this strategy in marketing their business is because they adhere to the belief that content is not essential to marketing a business and its suite of products or services. On the contrary, all types of content, whether published online or offline, play a crucial role in various aspects of marketing, especially in terms of conversions and engagement. In a competitive market landscape, the use of content can spell the difference between success and loss.
It’s easy to do
Another myth that has been swirling around this type of marketing is the belief that almost anyone can do it. The truth is, content strategies require specialist knowledge and ample investment of time and effort. These are the main reasons why this task is often outsourced to content specialists who thoroughly understand how to craft relevant and useful content. Even if you are an accomplished writer yourself, having someone to create content for your business gives you the advantages of savings in time and effort.
Sales driven by marketing
Some marketers still adhere to the belief that sales should be driven by marketing. However, the recent trend in many industries is for sales to drive all marketing efforts. By leveraging content and looking keenly on sales patterns and trends, businesses utilise content to promote products or services through blogs and social media platforms.
A strict adherence to a publishing schedule
Creating a content publishing calendar or schedule is a good way to ensure that you publish content on a regular basis. This will ensure that people visit your blog or website often.
However, there are some instances wherein you might want to break free from this strict schedule. One such instance is when news that affects your industry breaks out. Remember, one of your goals in publishing content is to build your expertise. With news, time is of the great essence—if you wait a few days before you publish your take on an issue, the relevance of your post may have tapered off considerably.
Focusing only on customers and prospects
Indeed, the primary target for your content should be your prospects and customers. However, well-crafted and useful content can be leveraged in other ways. For one, it can be used to open new opportunities between your business and another company. It may also be used as a powerful tool to entice potential investors and simply present a good image for your business in the eyes of the general public.