Podcasting is one of the newest forms of content offered online today. But it’s also the fastest-growing – more and more business owners, entrepreneurs, thought leaders and even established personalities are now putting up their own shows. In fact, Virgin has just recently rolled out their first-ever podcast, where they plan to interview someone with a great story for every episode.
You don’t have to be a big-name brand such as Virgin to host your own audio show on the Internet airwaves. In fact, if you’re a young start-up, a small business or a beginning venture, then the more you should be looking into podcasting. The tools to produce your own show have become more affordable and easier to use. Alternatively, you can get an agency to polish your recordings for a reasonable price.
Podcasts strengthen your authority, credibility and visibility. Moreover, it can be a useful component for optimizing your website. The following are some of the top SEO benefits of podcasts that every business owner, marketer and digital professional should know about:
Podcasting attracts organic links to your site
One of the results of quality podcasts is it can position you as an expert in your field. When you develop that reputation, you attract not just more visitors to your site, but more importantly, qualified customers and fellow experts from relevant websites. These are website visitors that matter much to your business – and hold weight in the eyes of Google as well.
Podcasting diversifies your site content
Everybody knows that Google gives good rankings to sites with high-calibre content. But did you know that you also get plus points for offering not just quality, but also “blended” content? Aside from text, it’s also recommended that you publish videos, images, and yes, audio in your site. These are called engagement objects – namely because they increase the engagement of users, since they make your site look dynamic rather than static. Investing in engagement objects – such as publishing podcasts – is proven to increase your search engine rankings.
The podcast market gets bigger each day
The podcast format is so relevant today because it suits people’s busy and mobile lifestyles. Those who don’t have time to read, view or watch your content will always have time to listen to you as they go about their daily activities. That’s why podcasting allows you to connect with your audience that may be currently outside your circles and sphere of influence. They may discover you from, say, iTunes, and if they love what they hear, then expect them to actively look for you and pay a visit to your website.
As with any other SEO tool, it’s important to develop the right podcast strategy and align it with your overall marketing objectives to enjoy its advantages. Know the approach to podcasting that’s right for your brand and your venture, and hope to hear your voice soon on the digital airwaves!