On August 4th, Virgin announced that it will be launching its own podcast where a wide variety of guests, ranging from entrepreneurs, authors and other specialists will be coming in as guests. Virgin’s move attests to the immense benefits of podcasting.
In recent years, podcasting has grown in popularity as a good medium, both for storytelling and engaging with an audience. It certainly helps that new technologies have come forward, making it easier for businesses to produce their own podcasts and for consumers to listen to these. And unlike blog posts and online videos which demand the time and full attention of people, podcasts can be downloaded and listened to while commuting or driving.
Why you should consider producing your podcasts now
Compared to videos, podcasts are easier to produce. You need not invest in costly equipment. And the equipment you need to produce your own podcast are affordable and do not require technical expertise. There are podcast software that are available for free and there are several high-quality but affordable USB microphones available in the market today.
If you feel uneasy or awkward in front of the camera, you do not have to worry about that when you are producing your podcast.
Another distinct advantage of podcasting is that it can complement other forms of content. Additionally, podcasting requires less discipline on your part, especially if you compare it with writing. Of course, you need to prepare for each episode, but podcasting is more forgiving as compared to other forms of content.
Unlike other content types, podcasts are deemed to be the best in terms of letting your personality truly stand out and shine. In turn, as your audience hear your voice, you get to foster an environment of closeness and trust.
What are the benefits of podcasts?
Like other forms of content, podcasts can be utilised to help build your authority and credibility. However, podcasting offers an added bonus: an opportunity to make an authentic connection with your audience. Face it, blog posts can be sometimes boring and demands more from an audience. With podcasts, you can infuse your own personality.
Your voice, personality and the information you provide can keep your audience hooked with your podcast. If you regularly produce podcasts, your customers will begin to associate your voice with your company. They’ll be able to associate your voice with your personality and values. In terms of building brand awareness, podcasts are one of the most effective platforms currently available.
Podcasts can be produced from practically anywhere including a home office. The only thing you need to invest in is a decent USB microphone that you can connect to your computer.