Struggling with writer’s block? You’re not alone. Whether you’re an established content leader or a newbie blogger, writer’s block is something you may experience once in a while. And even if you do have an idea or two lined up, there is still the challenge of determining whether it’s relevant, unique and interesting enough for your target readers.
The truth is, coming up with quality content on a consistent basis is one of the most difficult tasks for many business owners today. That’s why you need to have a solid strategy for writing blog posts (and outsource website content) to make sure your website or blog will always have fresh, valuable and engaging posts. This strategy will be your guide as you roll out the following proven techniques that will fuel your content creation process:
Sometimes you can waste your time looking everywhere for inspiration when you only have to look at yourself—and your own personal experiences—as a source for your next content. Personal stories always make an impact, especially when told with clarity and authenticity. Whether it’s a tale of success, a lesson from a failure, or even just a funny or cute anecdote, your readers will surely relate with content that makes you more “human.”Look at the mirror
Put your ears on the ground
Being in tune with industry news and updates is your responsibility if you’re involved in the digital business scene. Being in the know is important especially with the fast and drastic changes that happen in the industry. For your next post, you can curate news, discuss a current event, state your opinion about a pressing issue, or simply post a question about a hot topic.
Take a cue from some of the world’s greatest names in the arts and literature. They know how inspiration can be a fickle muse, so many of them have their own techniques for documenting ideas and concepts as they come. It’s up to you how you want to file your ideas: an old-fashioned notebook that you bring with you wherever you go; your smartphone; a spreadsheet; a cloud file, etc. The important thing is that it should be easy to whip out and use every time inspiration strikes.
Share other people’s content
If your content well is running dry, replenish it with other people’s output. Interview an expert or a person of interest in your industry. Review related literature. Invite guest writers. Share a passage from a book, a scene from a movie, or a quote and start a discussion around it.
As a business owner, you don’t have to do it all. In fact, you shouldn’t, because you’ll just spread yourself too thin. If content creation is too much of a burden for you, transfer the task to a reliable, professional team. Just make sure they understand your requirements and can deliver as agreed, and you won’t have to worry about cramming for your next post anymore.