Growing your business requires you to build your credibility and authority, regardless of the product or service or the industry you’re in. If you want to earn the support of your target market, you need to make your offer clear. You need to show them that you have a solution to a specific problem that they have. You have to assure them of your expertise to implement the said solution. You have to hand over value, whether in the form of information, entertainment, emotional engagement – or all of the above.
People like to think that they’re buying from other people – not from a company or a brand. So how do you assure them of your personal commitment?
You tell your story.
Our writing services team philosophy focuses on the power of storytelling. We don’t simply churn out articles or copies for you. We strategise a content strategy that will enable you to offer something useful and valuable to your target market. More than just high-quality copy, we provide custom content created exclusively for your brand. No spinning, no automation, no machines: just old-fashioned, old-school, hand-crafted highly effective writing.
Whether we are writing one piece for you or have embarked on a 10-article project, we employ the same process of integrating our professional writing and research skills and technical proficiency. The product is writing that gets noticed and gains the approval of both machines (search engine spiders) and humans (your target readers). That means you can enjoy the returns of high quality content in measurable results: high page rankings and a loyal, growing readership of people who will most probably buy from you and patronise your offers.
We offer writing in various formats for the web – you can use the pieces offline, in print or in any other platform you deem relevant. These include:
Articles – Topic-specific, SEO-optimised articles in the style and format tailored to your brand
Press releases – Newsworthy updates about your company, brand, products and services that you can distribute to leading authority channels
Advertising content – Your advertising message, packaged in the most compelling copy
We also assure you of our reliability when it comes to meeting deadlines. We’ll inform you of the fastest, most realistic turnaround time depending on the nature and volume of the writing assignment. The earlier we discuss all the details and get hold of the reference materials you may want to provide, the faster we can start on putting on our writing hats. So what are you waiting for? Let’s get busy!