For your website to deliver on its full potential it must be found by those searching for your products and services.
Simply having a website is not enough, particularly if your business operates in a competitive environment. Not only do you need to implement strategies to help your website to be found among the millions of others online, but you also need to know what strategies your competitors are using as well.
In order to do both, search engine optimisation (SEO) needs to be applied to your website, and this takes place by using a variety of strategies. We know that the topic of SEO can be confusing, but those who ignore its importance are the businesses that will appear on pages 10, 20, 40 etc in the search results their customers perform.
We don’t want that to be you.
We regularly hear comments like:
- “Our customers can’t find us online”
- “How does our market know we’re here?”
- “We just don’t know where to start when it comes to ranking in Google”
- “Our competitors are getting the lion’s share of the market”
The good new is that there is no mystery here. Getting good, reliable ranking results brings together a combination of factors: your website structure, the regular addition of high value content relevant to your market, and good promotion of that content.
And at AGY Innovative Marketing we know how to create an SEO strategy that is tailored to your business, your clients and your budget.
Search Engine Optimisation – The Nutshell Explanation
The search engines, like Google, aim to deliver the best results for those people who are entering queries in to search boxes. The results delivered are not randomised – they are, in fact, the result of complex algorithms that the search engines use to rank (determine the value of) each page on a website for particular terms (keywords, keyphrases and semantics).
They will also notice other elements, e.g. the inclusion on text, video, graphics in the site, where the site visitors are coming from (inbound traffic), what links are coming from other sites (inbound links), and authority sites that you may link to.
And, importantly, they will want to see that your website is being updated regularly with unique and relevant content – a blog is the ideal vehicle for this.
The AGY Difference
A well-constructed SEO strategy, the type we put together for you here at AGY Innovative Marketing, should not be thought of as a ‘one-hit-wonder’. It is implemented over time and modified when indicators dictate the need – the internet is a dynamic environment and to be successful in it, nimble strategies are vital.
- get to know you, your business, your business goals and objectives
- undertake competitor and keyword research, and
- tailor an SEO plan (one that follows Google’s best practice guidelines) that is right for you and your budget.
All you need to do is take the first step: ask us about how we can help your website dominate your niche.