The dynamics of the World Wide Web are constantly evolving. Therefore, it’s of utmost importance to stay on your toes if your business relies greatly on its online presence and you constantly produce and distribute content to generate traffic and conversions.
Something that every Web-based business needs to watch out for is Google Panda. This update always manages to create some confusion, particularly within the SEO community. The top search engine penalises websites that do not meet its standards—standards which are not properly identified—so the SEO community can only guess, and attempt to implement potentially effective strategies to outwork the impact of the update.
For 2015, in particular, many site owners are quite restless about the very slow rollout of Google Panda; in previous instances, the updates were carried out at a generally expected interval of about two months. This year, however, the update is taking much longer to fully roll out, which basically means that for your website, some Web pages might not see any significant changes immediately.
This is interpreted as both advantageous and disadvantageous, basically because the slow rollout could mean that all those who were penalised (had their Web pages slapped) by Google Panda have the opportunity to implement changes. However, they may be inclined to think that they’re doing something right even when they’re not, because changes in organic rankings or traffic are not instantly witnessed (unlike with the previous updates).
Another disadvantage this presents has mainly to do with the amount of time, effort and cost exerted toward fixing the issues—all these can eventually count for nothing.
When Google was asked about this puzzling situation, they attributed it to “technical reasons” and stated that they are not doing this for the mere purpose of confusing the SEO community. The work that’s taking a long time is the shift of their infrastructure toward the “continuous changing and gradual rolling out of Panda, incorporated into their core ranking algorithms.”
Most certainly, Internet-based enterprises can only remain vigilant and implement strategies which have worked before to see if they will make websites less impervious to this slow-crawling Google Panda. If you’re worried about this update, it wouldn’t hurt to invest in a thorough SEO analysis check and in the high-quality SEO services UK firms provide. Web professionals are more knowledgeable about the impact of Google Panda, so they can implement tried and true tactics to help your website withstand the impact of this update better.