If you take a look at Google’s algorithm updates in recent years, you’ll easily see that the search engine giant is taking the task of creating a highly useful, relevant and engaging online environment very seriously. Their goal is to penalise websites that are overtly or covertly utilising dirty, black hat techniques to rank higher in search engine results pages, and to reward websites that offer real value and quality user experiences to Web users.
The Google Webmaster Blog is the site where the search engine’s Web experts provide information that would help all website owners comply with Google’s measures for maintaining high-quality online assets. Recently, Google’s Search Quality Team released a blog post that trains the spotlight on websites that violate Google Webmaster Guidelines.
When site owners carefully follow the Webmaster Guidelines, Google will be able to effectively find, index and rank their websites. The guidelines focus on three main areas: design and content, technical, and quality. Site owners that insist on engaging in illicit practices that Google specifically warns against may end up having their site removed completely from the Google index, or impacted by manual spam or algorithmic action. The effect of these actions would be that the site will no longer show up in any search results in Google or any of its partner sites.
The recent blog post trains the spotlight on site owners that are subjected to manual action from Google’s Search Quality Team. Usually, such sites turn to spammy techniques, and the manual action may include demoting the site or removing them from the index altogether.
When you find that manual action has been taken on your site, you can determine the part of your site where the action was taken, fix the issue, and then send a reconsideration request to Google to have the manual action revoked.
However, there are site owners who take advantage of this provision repeatedly. A webmaster, for example, may receive a manual action notification based on an unnatural link to another site. What the webmaster does is to nofollow the link, submit a reconsideration request, and then after being successfully reconsidered, delete the nofollow for the link.
Google’s team warns that such repeated violations will make it harder for webmasters to be reconsidered, especially when their actions are obviously done with the intention to spam. In order to stay on the search engine’s good graces and reap the positive reward of ranking well in search results, it’s still best to run a website with nothing but quality and value for your audience in mind.
That means providing original, high-quality and useful content on your site, generating organic traffic, making use of creative marketing techniques, and giving visitors a positive user experience in your site. You can always turn to a reputable company that offers SEO services, such as a website SEO analysis check, to ensure that your site is in its best shape possible and is compliant with Google’s stringent guidelines.