In this short video you’ll learn a few tips on optimising your website for search engine optimisation. There are many factors which play a part in having your website SEO Optimised and here are a few;
- what platform your website runs on
- speed it takes your website to load
- website layout
- pages and images optimised correctly
- adding fresh, unique content regularly
Hi I’m Brian, todays video I’m going to go through a few tips on optimising your website for the search engines.
A few things you need to consider when optimising your website are firstly what results are you looking to achieve?
- maybe you want more leads,
- also to Optimise for conversions,
- maybe to rank higher in the search engines.
What can affect your optimisation results?
- What platform does your website use?
Some platforms are better than others and are better for search engine optimisation. We use WordPress which accounts for about a quarter of all the websites. We find WordPress is great,
it’s easy to use, easy to customise, and great for search engine optimisation.
Your pages, are they mostly texted or images?
If they are image-based pages then you need to make sure the images are optimised for SEO, each one has a title, descriptions. Also if you have a lot of images then what are you using to reduce the image file size, as you want your web page to load fast and too many images will slow it down.
You do want some text as it’s easier for Google to understand what they are about.
- this is the structure of your website
- the layout
- making sure your pages have titles containing the keyword
- page description
- inside links to other relevant pages
Off-site optimisation is how much authority your website has,
how many people are linking to it, especially from other high quality websites.
How often are you publishing good value content on your website?
You need to be doing this regularly, we recommend at least twice a week with well crafted, relevant content.
A lot of this takes time, continually researching and publishing content on your website, building a sound linking strategy and also tracking your website, and thoroughly checking your analytics
what are your visitors doing when they land on your website,
what campaign is working better
or in some cases worth not doing anymore.
If you’re outsourcing this to an established agency then be realistic on what sort of budget you can invest, and to start seeing results you do need to do this on an ongoing basis and not just a one off.
Things you should discuss;
- identify and set your goals
- define what conversions mean to your business
- know your assets
- planning your campaign on multi-channels
- your strategy should extend to other platforms
or if you would like a website analysis done, then fill out the brief form and one of the team will be in touch.