Are you struggling on how to write good web copy?
Content marketing is very important these days, watch the video where I cover tips on;
Knowing your audience
Making it readable
Writing about your products
How many words
Call to action
Hi I'm Brian, today I'm going to go through some tips on writing good content.
It’s more likely these days that your clients will find you through your online presence so it’s important to pay good attention on your web copy. It is a skill to be able to write good website content but one that can be learned.
Stay tuned for a few tips that will help you out.
Know your audience
When you’re writing you are communicating, so write in a language they use and keep it simple, professional with not much jargon.
It wants to be relevant for your readers, keep them interested, engage and emotionally connect with them.
A lot of people will quickly scroll down, skimming the article so break it up with sub headings, a relevant image, short paragraphs, bullet points.
Forget about the sales pitch and give good value, they want information, what your product or service is, how it can solve their problem, how its’s different from the competition.
How long should it be
Between 300 to 400 words should be good. You don’t want to make it too long and not too short. However if it takes more words to convey your message then use more.
Make it natural, gone are the days where you’d have a certain percentage of keywords in your article. Write for your readers not the search engines.
Attention grabbing headline that connects with your readers.
Call to action
Yes i know I mentioned no sales pitch but always think what do you want your readers to to next and make that move easy for them, like a little nudge. It could be to leave a comment, subscribe to a report, go to your contact page, sign up for a free trail of a product or service etc…
So for this video this is my call to action,
I hope you got value out of this short video and if you have any questions then please leave a comment below and if you’d like to receive more cool videos like this then please subscribe.
So what I'm wanting you to do is leave a comment below and to subscribe.