Your website, your business, gets better visibility and better ROI with SEO.
Search Engine Journal reports that 70 percent of links search users click are from SEO. Not only that, in comparison to the 1.7 percent close rate of outbound leads, SEO has a 14.6 percent close rate. So even with the emergence of other Web marketing strategies, from social conversion to mobile marketing, SEO is still a critical element in your marketing arsenal.
But with recent changes to how search engines determine ranking, developing more sophisticated algorithms to provide more refined results, effective SEO work no longer just involves the right keywords. Or even just error-free content, from blog posts to articles to on-page content.
A well-written and error-free article is expected these days. The content on your website and the pieces you submit to other sources should be relevant, informative, and engaging. It should not be stuffed with keywords, and it should not contain keywords that are placed without reason. This is standard.
If you’re looking to stand out from the rest of your competitors, and gain results that translate to ROI, you need content that creates credible links — links that lead to more traffic and more sales. A huge part of creating such incredible content means building your reputation because through leaders, industry insiders, and the experts generally get their content shared more times than average authors. When you become an authority in your industry, it would be easier to find your business on third-party sites. This can have a favourable effect on your page ranking.
Delivering User Experience
So now you have high-quality content that is shared multiple times to several different sources because you provide value and expertise to your market. A reputable search engine optimisation consultant will encourage you to go further. SEO work does not stop at high-quality content. You need to make sure that your users continue to read your content and to explore your sites so that they eventually take action (e.g., enquire, buy, sign up for your newsletter, and the like).
Delivering the best user experience means creating a site that loads quickly and is easy to navigate; any disruption, like broken links and 404 Not Found errors, could cut your users’ visits short, and leave you with lost opportunities.
In addition to creating a solid structure for your website, you should also include audio files, videos, infographics, and other visually driven content. Consumers are more receptive to images rather than written content so you will get more results by incorporating multi-media to your website.
SEO can generate lucrative results for your website or blog. But you need to make sure you’re using new strategies that work. And know that if you neither have the time nor the energy to implement the latest changes to SEO (and expect that changes will continue to happen), you can always get expert guidance from SEO consultants.