Websites with videos are 50 times more likely to get ranked on Google’s first page. Videos can also generate remarkable ROI. Dropbox did it when their home page explainer video drew 5 million new customers and over £15.4 million in revenue. And it can increase conversion rate, as 85 percent of people are more likely to buy a product when they watch a video.
Needless to say, a video on your home page has the potential to boost your business — not just keep your visitors long enough to explore what your website has to offer. With videos on your home page, you can simplify what your company does; you can also showcase a new product or explain a new service, and you can introduce a new campaign or contest.
Without a video on your home page, you are at a distinct disadvantage.
However, it needs to be done right for it to inspire action and increase engagement from your visitors.
So here’s how to create an effective home page video — in five easy steps.
1. It has to look professional
No mater what sort of business you are in, your videos need to look polished. It has to be professionally made because this is going on your home page. It’s the first thing your visitors will see, and that first impression has the potential to make sales or lead to lost opportunities.
The production should be of high quality. Your content should be engaging so that it immediately captures attention, and retains interest. If your video is poorly made, it’s not going to get clicked and you could lose valuable traffic.
2. Make it brief and to the point
An effective video is a short one, and it’s to the point. You’ll want to get the ideal running time so that it is watched from beginning to end. According to a Kissmetrics report, the average human sustained attention span for online videos is about 60 seconds. Within that short period, you need to make your pitch, with a clear call to action so that viewers know what to do next.
3. Include a thumbnail
Give viewers a sneak peek at the content with thumbnails. It gives them an idea of what they’ll watch. It’s an excellent way of inspiring curiosity, too.
4. Make it the centrepiece
Above the fold placement should make your home page video easy to see. It’s not going to get watched if your site visitors have to look for it. So make it prominent on your home page.
5. Get video hosting
Finally, get video hosting because hosting your video on your own server might slow your website down. It could also make you go beyond your server bandwidth limit. And it will definitely create issues, like the video stops playing halfway through or viewers can’t watch it on their mobile devices.
How a home page video can benefit your business depends largely on quality, length, and content. Make sure you have all the right elements in place to create a stunning home page video that leads to lucrative results for your business.
Get a professional video production. Keep it short. Create thumbnails. Keep it above the fold. Get video hosting. And watch the profits come rolling in.