It’s been almost four months after the rollout of Google’s mobile algorithm update. Is your SEO strategy on the right track?
Last April 21, Google officially confirmed what many experts have been expecting for some time: mobile-friendly websites will rule the rankings. The leading search engine said they are including mobile-friendliness as a ranking signal, and that this algorithm update can impact your online presence more than the others, namely Penguin and Panda.
If your site was not yet mobile-friendly at the time of the rollout, you can still take action now. It’s not too late – at this point in time, investing in making your site look and perform well on mobile devices can still offer you significant benefits in terms of improved ranking and visibility.
But building mobile compatible websites is not just about designing your site to make it fit in the small screen. Mobile-friendliness is not just about the size, but also a change of perspective. Here are some action steps you may want to consider that will make the transition to mobile easier:
Understand the overall intent
Google rolled out what is now called Mobilegeddon because they are aware that a growing number of people now access the Web via their smartphones. They want to encourage website owners to make their websites more accessible on mobile devices, so that more people can access their sites. The principle behind going mobile, therefore, is making your website – and the Web – more accessible. You want your website to be mobile-friendly because you want it to be more useful to your audience.
Know where you’re standing
When it comes to mobile-friendliness, there is no grey area for Google – it’s either your site is mobile friendly or not.
You may also want to look into your mobile analytics through mobile usability reports. You can then plot your mobile strategy now that you have a clearer picture of where you are.
Know the benefits
Businesses looking for measurable ROI from going mobile-friendly can take note of the following benefits of going mobile: Get more traffic to your website (60% of Web traffic today come from mobile searches)
- Improve your mobile SEO
- Influence sales via better user experience
- Make purchasing easy for mobile users
- Extend your visitors’ average time on site
- Make pages load faster
- Outrank your competition
There’s no question about it – making your website mobile-friendly benefits your bottom line. But remember that mobile-friendliness is just one important part of the equation. Complement it with other Google-approved optimisation strategies for best results.