Building a profitable online business relies on so many overlapping factors. Every little thing can affect your sales, from the very core of your business idea, to how you talked to your customer this morning. Still, there are components of your business that, when done right, can make a significant and direct impact on your success. And one of these high-impact factors is your website design.
Web design, Bristol experts say, is not just about how good your site looks. Contrary to common assumptions, design is not just about the colours or the layout or the pretty graphics on your homepage. In fact, visual appeal plays only one part in the overall effectiveness of your website. To increase your conversion rate, it’s important to consider design as a treatment or solution that delivers a positive and memorable experience to your customers.
If you want to boost the revenue from your e-commerce store, consider these following tips on Web development, Bristol online business owners say:
Add substance with high-calibre content
Quality, compelling content differentiates you from the competition. If your site is simply a catalogue of your products, it will look like just that—an online brochure. Design your site with unique content in mind, such as informative product descriptions, FAQs, how-to videos and infographics for your customers. This gives value, relevance and authority to your site—making it worth visiting again and again.
Make it fast
Work with highly skilled Web developers who will know how to make your site load fast without sacrificing content and features. Customers today are more informed and discerning. They expect e-commerce shops to offer them the most convenient shopping experience. If your website is too slow to load, they will leave your page and go to your competitor’s site without hesitation.
Show the way
The path to purchase should be an easy and engaging one. Get rid of clutter and useless content and give the information they need with clarity and urgency. Make checkout no-fuss and completed with just a few clicks. Invest in design details such as predictive search, one-click checkout, color-coded call-to-action buttons and software-driven suggested similar products that make shopping hassle-free.
Emphasise how legit you are
Think of strategic placements for the elements that emphasise your online shop as a secure site and a trustworthy business. Put your contact information, especially your business address and telephone numbers, on the homepage and other relevant areas of the site. Place SSL certificates, privacy terms, secure checkout badges, awards and industry recommendations in visible areas to boost the confidence of your potential customers to make a purchase.