Having a blog and publishing content regularly to your target market is a great way to build your authority and brand in your field. Especially with the use of videos and also adding podcasts too.
Why You Should Have A Blog
Hi I’m Brian, today I’m going to give a few reasons why you should have a blog, so stay tuned.
Having a blog will help you build authority, establishing yourself as an expert in your field and you do this by providing value to your target market.
When you continually provide value people will want to tune in more to hear what you have to say, this also helps you in building a database.
A great way to drastically increase your database is by giving away a high value free course. I'm not talking about a free ebook type thing, I'm talking about a course that you could of actually sold.
One crucial point when you are building your database is make sure you treat it with respect, so don’t email any old crap to your list, always trying to sell something.
Be disciplined and before you press send ask yourself, will the person be better off after opening this email, if the answer is yes then send if the answer is no don’t.
As you’re building authority by proving good value content then you should be getting more leads which hopefully means more sales.
So my question to you is have you got a blog or news page?
If not and you need help in setting one up click on the link below and the team will be happy to help.
And as always if you have any questions just pop them in the comments box below.
Thanks for watching,